ActuKids reviews Plouf, its digital campaigns and sales strategy

by Virgile Cachon on June 30, 2023

The Plouf brand, which specializes in floating swimwear, is rounding out its brand awareness initiatives with a new partnership and digital campaigns.


Plouf! boosts sales of its children's floating swimwear through partnerships and digital activations.


Our swimwear Plouf! are designed with an innovative fiber offering exceptional buoyancy and freedom of movement. Designed for children aged 30 months to 6 years, they provide a safe floating experience, promote learning to swim and prevent the risk of drowning.

We are proud to hold the European standard for buoyancy aids for learning to swim, and have recently become official partners of the Fédération Française de la Natation and the Académie Française de la Natation.

This new partnership complements and amplifies the reputation we had already gained thanks to the European safety standard. Since 2020, we've had our own e-shop, enabling us to achieve significant sales growth in France, Europe and soon in the USA. To support our sales, we are implementing online and influencer campaigns, as well as a product placement strategy in magazines and TV shows aimed at families.

In addition to our expertise in floating swimsuits, we continue our policy of innovation by developing accessories such as a floating mattress, hats and anti-UV sets. Our products Plouf! are available at Intersport, Center Parbcs and on our website, and we sell around 50,000 pieces each year, consolidating our position as a major player in the children's swimwear market.

At Ploufwe would like to express our sincere gratitude to all those who have placed their trust in our brand. Your support and loyalty are essential to our growth and success.

Every day, we strive to meet your expectations by offering you quality, innovative and safe products to accompany your children on their aquatic adventures. Your trust is our greatest reward, and we're honored to be part of your family moments.

Thank you for choosing Plouf! and for allowing us to continue to grow together 💙



Don't wait any longer, explore the Plouf collection on our website and get a discount on your first order with MONPANIER5 🎁!

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