BFM Business talks about Plouf

by Virgile Cachon on January 27, 2023

Plouf, some amazing kids' swimsuits

Sandy Niddam, Brand Director Plouf , answered questions from Alexandre Lichan of BFM Business.

She explains that Plouf manufactures floating swimwear for children that combine safety and aesthetics. The brand, which originates from Nice, has been in existence since the 2000s and creates collections renewed every year with the aim ofimproving comfort during swimming.

This floating swimsuit is a anti-drowning device. It is certified to European safety standard 13-138-1 which defines buoyancy aids for learning to swim. This year, Plouf became the official official supplier to the French Swimming Federation.

Thesecret of these swimsuits lies in thespecialfiber they are made of. The the FibreAir® is a worldwide innovation. It's a synthetic fiber that contains 97% air microbubbles, giving it incredible flotation properties. gives itincredible flotation properties.Holder ofworldwide patentsof this technology,

Plouf innovates with a new generation of flotation accessories.

Thanks to the digital boom, Plouf has been able to establish itself on social networks and get to know the families who use this jersey. This proximity is very rewarding, as it enables Plouf tolisten to users andlearn from their experiences.

It was this feedback that prompted the team to launch aninnovative new product this year, thefloating mat. Composed ofa single layer of FibreAir®not only does it allow you to lie comfortably anywhere, even on pebbles, but it can also float children and adults alike! No need to inflate it, it'spuncture-proof,foldable,lightand socomfortable. Ideal for the whole family, just unfold and enjoy.

The growing success of the Plouf brand enables it to continue its development. The team is always on the lookout for new talent dreaming big, a real opportunity for those willing to take up the challenge.