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Plouf featured in Le Journal des Entreprises, we sum it all up for you!
After a satisfying 2022, during which the Plouf team expanded, Sandy Niddam intends to propel the brand into 2023, the most ambitious year for Plouf after more than 20 years of existence. Here's a recap of our article in the Journal des Entreprises!
In fact, it is since the year 2000 that Plouf manufactures and distributes floating bathing suits. Initially an accident, the FibreAir discovered by Alain Belkadi, Plouf was born and revolutionized the industry. children's swimwear and theaquatic awakening. But it was in 2019 that the brand offered itself a rebirth thanks to digital and the arrival of Sandy Niddam at its head.
After going back to school and graduating with a "Master in digital 360", it was only logical that Sandy wanted to relaunch Plouf through digital media. And so it was that Plouf grew and became increasingly well-known to the general public, breaking its own annual records since 2019. In 2023, Sandy Niddam and Plouf set their sights on a previously unthinkable goal: international expansion. Ambition and innovation from Nice are about to land on American soil to represent Made in France.
The latest innovation from Plouf is a lightweight, foldable sleeping bag the size of a laptop computer. Negotiations are underway for its distribution in outdoor sports stores.
But the flotation devices remains the brand's DNA, and it is the floating swimsuit that will be Plouf 's standard-bearer on the American market, which promises to be "very promising". Following a successful trial of a digital campaign on Instagram, the United States proved to be an ambitious but attainable target for the French brand. The year 2023 will then mark the plunge into the deep end for Plouf !
In Europe, although already present, Plouf intends to double its efforts and gain ground in the minds of European parents and grandparents.
Read the article on the Journal des Entreprises website here
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